What (and When) Is Giving Tuesday?

Giving Tuesday is a global movement that inspires people to give, collaborate, and celebrate generosity. Held annually on the first Tuesday after Thanksgiving, Giving Tuesday has grown into one of the most impactful days of the year for nonprofit organizations across the world. This movement offers a unique opportunity for communities to support the causes that matter to them, from housing and healthcare to food security and education. Here at Foundation for Senior Living (FSL), we recognize how essential this day is for organizations like ours that strive to serve seniors and improve their quality of life.

What Is Giving Tuesday?

If you’re wondering, “What is Giving Tuesday?”, it’s much more than just a single day of giving — it’s a movement that encourages people to make a positive impact in their communities. Giving Tuesday originated in 2012 in the United States as a response to the consumerism of Black Friday and Cyber Monday. Today, it’s a global event that unites millions in a common cause: generosity. Nonprofits, businesses, and individuals come together on this day to give back in any way they can, whether through donations, volunteering, or simple acts of kindness.

In 2023, Giving Tuesday mobilized millions of people and raised over $3.1 billion in the U.S. alone. This unprecedented show of generosity demonstrates the power of collective action and how much good can come from one focused day.

When Is Giving Tuesday?

Mark your calendars! When is Giving Tuesday this year? In 2024, Giving Tuesday falls on December 3. This date is vital for nonprofit organizations as it represents the kick-off to the charitable giving season. By strategically following Thanksgiving and the holiday shopping weekend, Giving Tuesday reminds people to give back, reinforcing the holiday spirit with acts of generosity.

For many nonprofits, Giving Tuesday provides crucial funding for programs and services. At Foundation for Senior Living, contributions made on this day go directly toward enhancing the lives of seniors in need, from providing in-home healthcare to offering affordable housing options.

Why Is Giving Tuesday Important for Nonprofits?

Giving Tuesday has become indispensable for nonprofits, helping to increase visibility and raise essential funds. Organizations like Foundation for Senior Living benefit from the day’s momentum to support our initiatives aimed at seniors and vulnerable communities. According to Neon One, small nonprofits, in particular, experience some of their highest donation volumes on this day, enabling them to plan and expand their services for the coming year.

On average, smaller donations make up 80% of all Giving Tuesday donations, illustrating that collective action, even in small amounts, can lead to significant change. Further, Giving Tuesday contributions have increased annually, showing the rising importance and support for this day across the globe.

These figures highlight that, while large donations are always welcome, even small contributions can accumulate to create powerful change. By supporting organizations like Foundation for Senior Living, you’re joining a community of people committed to making a difference.

Key Reasons Why Giving Tuesday Matters

Boosts Financial Support: In 2023, there was over $557 billion in charitable giving in the U.S., with $3.1 billion coming on Giving Tuesday alone. This proves that Giving Tuesday has become one of the most financially important days for nonprofits globally.

Increases Awareness: This day is crucial for nonprofits to reach new supporters and connect with the community, providing a platform to highlight the impact of their work.

Encourages a Culture of Generosity: People who participate in Giving Tuesday are likely to continue supporting causes throughout the year, making a long-term difference for organizations.

How to Get Involved on Giving Tuesday

Whether you’re donating, volunteering, or helping spread the word, there are numerous ways to make a difference this Giving Tuesday. Here are some ideas to consider:

Donate: Financial support goes a long way in enabling nonprofits to offer essential services. Contributions to Foundation for Senior Living help provide affordable housing, healthcare, and home modifications to seniors in need.
Volunteer Your Time: Many organizations need volunteer support, particularly during the holiday season. Volunteering your time is a valuable way to contribute to the cause.
Promote on Social Media: Use hashtags like #GivingTuesday to promote your favorite nonprofit organizations. Social media is a powerful tool that can increase awareness and motivate others to give.

Why Support Foundation for Senior Living?

At Foundation for Senior Living, we are dedicated to providing seniors with the resources they need to age with dignity. Giving Tuesday donations allow us to expand services, improve facilities, and support our mission of empowering seniors to live healthier, safer, and more connected lives.

For example, donations help fund vital programs, such as affordable housing options for seniors on fixed incomes, in-home healthcare, and adult day programs that provide respite for caregivers. When you support us on Giving Tuesday, you’re helping make these services accessible to seniors who need them most.

Your contribution can be directed toward specific areas, ensuring that your support makes a tangible impact. Through your generosity, we’re able to offer a helping hand to seniors who may otherwise struggle to access basic needs. For Arizona residents, your gift could also be eligible for the Arizona State Charitable Tax Credit. In other words, you can tell the state taxes that you already owe to be directed to FSL!

Supporting nonprofits on Giving Tuesday is one of the most impactful ways to close out the year with compassion and community spirit. Join us this December 3rd to make a difference in the lives of seniors, ensuring they have access to affordable housing, healthcare, and essential services. Together, we can create a brighter future for those who need it most.

Established in 1974, Foundation for Senior Living provides integrated, customized care for those who need it in the Phoenix area. We offer a wide range of home- and community-based services, including:

All of these programs enable Arizonans of all backgrounds to age with confidence. If you or someone you know is struggling to have their needs met, don’t hesitate to contact us to find out how we can help. And if you are able, consider donating or volunteering your time to our mission. We can’t wait to work with you!

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